Ambroz Matija Gubec (Hungarian Gubecz Máté, died February 15th 1573) was a Croatian peasant and a revolutionary, best known as the leader of Croatian and Slovenian peasant revolt.
Killing of Matija Gubec at the square in front of st. Mark's Church in Zagreb
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Killing of Matija Gubec at the square in front of st. Mark's Church in Zagreb

Before the revolt Gubec used to be serf on the estate of infamous Ferenc Tahy.

When the revolt erupted, peasants elected Gubec, renowned for his personal qualities, to become their leader. During his brief tenure he showed abilities of capable administrator and inspiring leader that would later create a legend. He earned the nickname Gubec Beg.

He led the peasant army during its last stand at battle at Stubičke Toplice on February 9th, 1573. Before the battle he made a speech trying to convince the men that only victory could bring them freedom, while the defeat would be bring more misery. After the defeat he was captured and brought to Zagreb. On February 15th he was publicly tortured, forced to wear hot iron crown and was subsequently quartered.

While his cause was defeated, his legacy perserved in local folklore through centuries.

In the 20th century, Josip Broz Tito and his Communist-led Partisans embraced his cause as their own. During World War II, a Croatian Partisan brigade was named after Matija Gubec.