Face was the A-Team's conman, often managing to cheat people out of everything they owned and still leave them smiling. Whatever was needed, be it a lawnmower engine (in the jungle) or an American Air Force Jet (in Peru) he could obtain it. And if the hapless victim was female it was all the easier for Face (nicknamed on account of his clean-cut good looks). However, Face was never one for the inevitable fighting that being an A-Team member entailed, and he was forever complaining about getting hit too often.
Face was effectively second in command to Hannibal in the A-Team (Murdock technically had a higher rank, but he was certified insane!), but he devoted much more time to the women and seemed to get one during every mission - simply by smiling at them.