Many coaches play to be the best. I don't. The game is for fun, and ranking doesn't matter the slightest bit. As soon as I get bored of the few ranked teams I have left, they will make a one-way trip to the garbage bin.
A nice chat with the opponent, a few td's, a few casualties and a good laugh is all I need to cheer myself and my opponent up. I hereby disapprove of all kinds of "under-the-belt" tricks preventing the fun of one player, just to allow the other one to win. These tricks are responded to following the eye-for-an-eye principle.
Let's keep it fair, let's keep it fun, let's have a good time!